Website development is the process of creating and building a website. While it can be as simple as putting together a plain text page, in most modern scenarios, it requires the use of complex coding, in-depth web applications and design testing and implementation.

Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor’s contact information (called a “lead”) via a web form.

SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.

Social media marketing (SMM) uses social media platforms to interact with customers to build brands, increase sales, and drive website traffic.